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Web design that ranks, loads, and closes
Your website is the landing page for every channel you will ever run. Our web design service builds fast, search-ready sites where the design decisions are conversion decisions, so ads get cheaper and SEO gets easier the day you launch.
We design and build business websites engineered for three outcomes: fast load times, search visibility, and conversion. Projects run $4,000 to $25,000 depending on scope, take 4 to 12 weeks, and ship with SEO foundations, tracking, and full ownership in your hands. Every page is designed around the action it exists to produce, because a site that only looks good is a brochure with a hosting bill.
What a DePaul build includes
- Conversion-first structure: one clear action per page, proof placed where doubt appears, calls and forms tracked from launch
- Speed as a budget: Core Web Vitals targets set before design starts and verified before launch, see our technical SEO standards
- SEO architecture: keyword-mapped pages, clean URLs, internal linking, schema, and, for redesigns, a full redirect map protecting existing rankings
- Copy that sells: written for your buyers and for extraction by search and AI systems, or your copy professionally edited
- Mobile-first execution: most of your traffic decides on a phone screen; we design there first
- Ownership and handover: your hosting, your domain, your credentials, documented
Our build process
Strategy and sitemap
Goals, audience, keyword map, and page inventory agreed in writing. The sitemap is an SEO document, not just a menu sketch.
Content before chrome
Copy and proof assets locked first, because design wrapped around real content converts and design filled with lorem ipsum stalls.
Design and build
Design system, then pages built against speed and accessibility budgets, reviewed on real devices, with tracking installed as a launch requirement.
Launch and verify
Redirects live, Search Console verified, analytics firing, Core Web Vitals rechecked in the field. Then a 30-day watch for anything the launch shook loose.
Signs your current site is costing you money
- Mobile load times over three seconds, where most visitors quietly leave
- Ads pointing at a homepage instead of pages built for the offer
- No tracked calls or forms, so marketing performance is folklore
- A redesign two years ago that coincided with a traffic drop nobody explained
- Service pages that describe you but never ask for anything
Any two of these usually mean the site is the bottleneck, and every marketing dollar you spend rents around the problem. Fixing the site lowers the cost of everything that follows it, which is why web design sits inside our pricing as a foundation, not a luxury.
People Also Ask
WordPress, Webflow, or custom code?
WordPress fits content-heavy sites and teams that want ecosystem flexibility. Webflow suits design-led marketing sites with less plugin upkeep. Custom stacks fit product companies with developers. We recommend per project and never force a platform for our convenience.
Should I redesign or improve the site I have?
If the structure is sound and speed is fixable, targeted improvements return faster than a rebuild. If the platform is hostile, the design predates mobile-first, or tracking is impossible, rebuild once properly. An audit answers this in a week.
What makes a website convert visitors?
Clarity before creativity: a visitor should know what you do, for whom, and what to do next within seconds. Then proof at the point of doubt, friction removed from forms, and speed. Conversion is mostly the removal of hesitation.
Do I need a care plan after launch?
Something must handle updates, backups, security, and small fixes: a care plan, your team, or your host. Sites decay without it, and the decay shows up first in speed and rankings.
Frequently Asked Questions
Competent custom business sites run $4,000 to $25,000 in the US depending on page count, features, and content needs. Simple service sites sit at the lower end; ecommerce and multi-location builds sit higher. Ongoing care plans run $75 to $400 monthly.
Typical service business sites take 4 to 8 weeks; larger or ecommerce builds take 8 to 12. The most common delay is content approval on the client side, which is why our process locks copy before design polish, not after.
Yes. Architecture, URLs, headings, internal links, speed budgets, schema, and redirect maps are part of the build, not an add-on later. Rebuilding a pretty site for SEO after launch costs more than building it right once.
Both. Redesigns start with a traffic and conversion audit so we protect what already ranks and converts, then fix what does not. Redesigns that skip this audit are where good rankings go to die.
You do, completely: domain, hosting account, files, and content. We build on platforms you control and hand over every credential at launch. If we ever part ways, your site does not come with us.
Get a website plan and honest quote.
Tell us what the site needs to achieve. You get a scope, a timeline, and a price with nothing hiding in it.